Tesla markets tequila with a bottle that echoes its vehicles.
Many car manufacturers offer a variety of by-products, from luxury food products such as honey at Bentley, champagne at Bugatti or wine at Porsche. As the festive season approaches, Tesla also goes into the alcohol business and markets a tequila that, like its vehicles, is presented as premium.
This is made of 100% blue agave and has an alcohol content of 40%. The Mexican beverage is aged in French oak barrels, coconut. Tesla promises a taste of dried fruit and light vanilla on the nose ending with a cinnamon flavor.
Tesla takes from the bottle
Of course, the electric car manufacturer did not go into direct tequila production. Its product is made by Nosotros Tequila. The Tesla Tequila comes in a 750mL lightning bolt-shaped bottle reminiscent of the Californian brand’s vehicles, with a custom-made base. The copper color of the liquid is also a nod to the material traditionally used to conduct electricity.
At the time of writing, Tesla Tequila is only available in the United States for $250 (€211) including shipping, but it is already out of stock. Finally, let’s remember that you have to choose between drinking and driving.
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