Lexus, the premium brand of the Toyota Group, announces that it has passed the one million vehicle sales milestone in Europe since its arrival in 1990. It took the manufacturer 30 years to achieve what its competitor Mercedes did in just over a year, but the performance remains remarkable considering that Lexus is a much younger Asian firm than its rivals. Remember that Infiniti, Nissan’s high-end subsidiary, had a much less glorious destiny on the Old Continent.
Founded in 1989 to conquer the North American market, Lexus made its debut on this side of the Atlantic the following year. The Japanese automaker looks back on its European sales growth with a video that reveals some interesting details in this video.
SUVs and hybrids lead the way
Of the 1,006,710 Lexus vehicles sold in Europe since 1990, more than half are SUVs, while the RX, the first vehicle of this type sold by Lexus on the Old Continent, was only launched in 2000. It alone accounted for 289,284 sales. It is followed by the IS sedan, a competitor of the BMW 3 Series, which sold 202,210 units. But this one has just been withdrawn from the catalog, as have the CT and RC (excluding the F version).
Lexus also reveals that hybrids, which have occupied a large part of its range for several years now, account for nearly 45% of its total European sales. They now account for more than 80% of the brand’s annual registrations. Unsurprisingly, the least sold Lexus model in Europe is the LFA supercar, of which 38 of the 500 units produced between 2010 and 2012 have been sold on our continent.