Regardless of the wellbeing emergency for Covid-19, the British producer Bentley has set another business record in 2020.
The crisis? What crisis? If almost all generalist manufacturers have been impacted by the health crisis of Covid-19 and have seen their sales plummet around the world due to the various confinements and closures of factories and dealerships, the prestige brands have not experienced such “annus horribilis”. Certanes even took advantage of the past year to set new sales records!
11,206 cars delivered in 2020
This is the case with Bentley, for example. The British manufacturer announced that it delivered 11,206 vehicles worldwide last year, 200 more than in 2019, an increase of 2%. A new record for the Crewe firm!
Despite the production stoppage and global containment, Bentley has sold more than ever in its 101-year history, the brand proudly announces. However, production had to be stopped for 7 weeks starting in March and then only resumed at 50% for 9 weeks.
Bentayga at the top of sales
Although sales forecasts at the beginning of the year were more optimistic than the 11,206 units sold, Bentley explains its success by the success of its new models, particularly its Flying Spur. But its best-seller remains the Bentayga SUV, which still accounts for 37% of its total sales. The Continental GT accounts for 24% and the GT Convertible for 15%.
Growth in America and China, decline in Europe and the Middle East
The firm was also able to count on strong demand from the Americas, its largest market (3,035 units delivered, +4%), China (2,880 units, +48%) and the Asia-Pacific region (1,203, +6%). Conversely, deliveries fell sharply in Europe (2,193, -18%), the United Kingdom (1,160, -22%) and the Middle East (735, -14%).