Aston Martin presents its new electrification strategy, based on its strengthened alliance with Daimler.
Everything is changing at Aston Martin. In recent months, the British carmaker has welcomed F1 Racing Point team boss Lawrence Stroll as majority investor and executive chairman, and Tobias Moers, previously head of Mercedes-AMG, as CEO to replace Andy Palmer.
Then the firm announced its arrival in F1 through the change of name of Racing Point, and the cancellation of its participation in the Le Mans 24 Hours in Hypercar with the Valkyrie race.
The Daimler Group has just announced an increase in its stake in the capital of Aston Martin from 2.6% to 20%, and the Gaydon-based firm is today unveiling the broad outlines of its new electrification strategy.
Aston Martin first of all confirms that the return of Lagonda, which was to become a brand of exclusively electric luxury cars, is no longer relevant. All of Aston Martin’s electric projects had been frozen until the cancellation of the Rapide E, which was ready for production. Aston Martin will launch many “zero-emission” vehicles, but will start from scratch.
Hybrid DBX on the way
The association between the Daimler Group and Aston Martin includes technologies related to electrified vehicles, whether hybrid or electric, “We’re going to have access to all the technology, which is very good in terms of the performance of plug-in hybrids, things like that, as well as electric vehicle technology itself,” says Tobias Moers.
One of the first fruits of this agreement could be a “high-performance hybrid version” of the DBX, according to the manager. He also mentions variants of the SUV with different performance levels.
Hybrids, then electric
Aston Martin is targeting 10,000 annual sales by 2025. According to Automotive News Europe, the manufacturer would like electrified vehicles to account for 20% to 25% of this figure.
The first electric Aston Martin would arrive in 2025 or 2026 and would be equipped with Mercedes technology. By then, the brand will have developed a range of hybrids, starting with the Valkyrie and Valhalla.